There was very little doubt that mobile phones were going to be big news in 2011. The year gone by was building up into a big year for the mobile phones industry and mobile users and it became just that. With newer technologies being released, developers had a whale of a time creating more sophisticated IPhone apps, iPad apps Android apps, etc. across diverse domains. The chances are that 2012 promises even better things, but here we are talking about 2011.
So, why was 2011 such a big year for mobile phones? Let’s take a look at some of the trends that came into being that actually is a forecast of what one can expect in the future when it comes to mobile phones.
Improvements in Mobile Payments
There were some parts in Asia that were always comfortable about using their mobile phones for making in-store purchases. This was way before making payments through mobile technology had actually taken off. But, strides have been made over the years, and the year 2011 saw a number of shoppers take to mobile shopping with gusto, a trend manifested with the release of ‘Google Wallet’. This is a mobile payment system that enables users to store their credit and loyalty cards on their mobile devices. The additional security that it provides is a forerunner of better mobile security when it comes making payment transactions using mobile phones.
The iPhone 4S Changes the Dynamics of Mobile Technology
There was no doubt that developers were leaving no stone unturned to ensure that they take mobile technology to the next level, but there was a certain passivity that was cropping up amongst developers. The arrival iPhone 4S changed the dynamics of mobile technology and developers realized that a whole lot of technological barriers can be broken. There is no doubt that under Steve Jobs Apple was always a visionary company and with the iPhone 4S, Apple further cemented its reputation as a company that promotes smart mobile technology. Other companies have gotten their act together and 2012 will have better mobile phones coming up that will seek to take the crown away from Apple and the iPhone as a technology innovator.
Emergence of QR Codes
Before 2011, quick response (QR) codes weren’t given due importance by developers for one reason or the other, but 2011, saw plenty of digital and print marketing campaigns using two dimensional quick response codes.
What this has done is that mobile users can now get more information from the World Wide Web if and when they capture the QR codes integrated within the printed or digital material used for marketing campaigns. The use of QR codes has become more pronounced because more business are trying to make use of location based services with respect to their products or marketing campaigns.
Explosion in Mobile Gaming
There was not just a perceptible growth in mobile phone gaming, but a huge explosion in mobile gaming in 2011. Whether it was downloading iPhone apps, or mobile apps, there was a spurt of download of gaming apps. In comparison to other app categories such as search, social networking, utility etc. it was gaming apps that ruled the roost. One of the reasons for this increasing number of downloads is the fact that the smartphones have become better because of mobile OS updates and also through the use of better technology like better processors, etc.
Android OS takes the Lead
The mobile OS that walked away with all the honors in 2011 was the Android. Yes, it wasn’t the iOS but the green robot that climbed to the top of the charts in not only the US markets, but all over the world. In all likelihood, this is the kind of trend that will continue this year as well, as the system is getting better and better and has tremendous market penetration. This is not to say that the market share of the iOS dropped, it also increased its market penetration, as more and more users wanted to get their hands on Apple devices like the iPhone and the iPad. But, the Android was definitely ahead in the race and all indications are that it will continue winning the race in the near future.
There were plenty of trends that manifested themselves in 2011, and the story so far is that mobile phones and mobile apps development will keep achieving newer heights of success.